The research group Agro-food Marketing and Consumer Behaviour integrates expertise in the scientific disciplines of economics, sociology, agro-food marketing, consumer behaviour, market and marketing research, risk perception, communication, health promotion, and health education.This expertise has been demonstrated in recent high-quality studies on consumer behaviour towards (sea)food, functional foods, nutrition and health claims, nutrition labelling, sustainability and on the role of health-related information on food choice and dietary behaviour. This group has extensive expertise in performing cross-cultural consumer studies and has been a key partner with research and management responsibilities in over 15 EU-funded research projects. This includes involvement in the EU-FP6 Integrated Projects SEAFOODplus, TRUEFOOD, QPORKCHAINS and PROSAFEBEEF, the EU-FP7 Collaborative Projects EATWELL, FOODRISC, ACROPOLIS, SOLID, CLYMBOL, ECsafeSEAFOOD, PHYTOME and FOODINTEGRITY and the EU-H2020 projects PROMISS, PROFUTURE, SEAFOODTOMORROW and ECsafeSEAFOOD. Within the domain of seafood, the research group focuses on:
- consumer acceptance of technological innovation in the (sea)food chain;
- trends and changes in consumers' (sea)food choices;
- impacts of ethical and sustainability considerations of consumers and citizens;
- impacts of communication and labelling on (sea)food choice;
- perception of safety, health and sustainability of (sea)food and (sea)food production.
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Standard name: Onderzoeksgroep Agro-voedingsmarketing en Consumentengedrag
Parent institute: Ghent University; Faculty of Bioscience Engineering; Department of Agricultural Economics (UGent), more
Address:
Coupure Links 653
9000 Gent
Belgium
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Tel.: +32-(0)9-264 59 27
Fax: +32-(0)9-264 62 46
E-mail: 
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Type: Scientific
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1 Director: Head of the department 2 Marine scientist: Works in this research group and acts as (co-)author in at least one marine publication in the last 5 years. 3 Specialized personnel: Provides administrative or technical support to marine scientific research.
- Integrated evaluation of marine food products: nutritional value, safety and consumer perception, more
- Marine@Ugent: UGent Marine Sciences Center of Excellence, more
- SEAFOODPLUS: Health improving, safe seafood of high quality in a consumer fork-to-farm concept, more
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